The price of a small business website is set by three things: whether somebody has to write the words, whether somebody has to take the photographs, and whether the site has to do a job beyond being read.

That is why two quotes for “a five page site” can be very far apart and both be honest. A site where you supply the copy and your own usable photos is a different amount of work from one where a designer interviews you, writes it, and spends a morning shooting your yard and your crew. Neither is being overcharged. They are different jobs.

So when you compare quotes, do not compare page counts. Ask each person which of those three they are doing, and ask what the monthly figure covers once the build is finished. A quote without a monthly number attached is not a whole quote.