English

Shoot both from one marked spot, at the same height, in the same light. The mistake that ruins nearly every pair, and how to avoid it.

Shoot in the shade, wipe the lens, get closer, and take the before photo from a spot you can stand in again. Nine habits, no gear.

Customers recognise them, and the moment they do your site stops being evidence and starts being decoration. What to use instead.

If your work is visible, yes, and sooner than you think. What a shoot involves, what you get back, and how to tell whether you are ready.

In the East Valley, often yes. What a real second language version involves, and why an automatic translate button is not it.

If you sell time rather than jobs, yes. An empty slot never comes back, and most bookings are made outside the hours you answer the phone.

Ask once, in writing, at the moment the job is finished, with a link that takes one tap. A QR code on the invoice beats asking in person.

Name and message wastes everyone time. Ask what the job is, where it is, when they need it, and let them send a photo.

Three businesses get the map pack and most of the calls. The four things that actually move you into it, in plain terms.

For most local trades the Google profile brings more calls than the website does, and it is free. Do it first, and finish it.